Updated October 14, 2026 · ThriveCue Editorial Team
Bowflex vs Gymshark
What sets them apart
| Compare |  Bowflex |  Gymshark |
|---|---|---|
| Price from | $999 | $16Lower |
| Membership per month | $11.99 to $19.99 | $0Lower |
| Screen size (in) | 22 | 0 |
| Markets | US | GB, US, CA, AU, NZ, AT, BE, BG, HR, CY, CZ, DK, FI, FR, DE, GR, HU, IT, LV, LI, LT, LU, MT, NL, NO, PL, IE, RO, ES, SE, CH, CN, BR, HK, ID, IL, JP, MX, PH, SG, TW, TH, TR, BH, KW, OM, QA, SA, AECovers more |
| Warranty | Lifetime | Not confirmed |
| Maximum user weight (kg) | 170 | Not confirmed |
| Foldable models | Yes | Not confirmed |
Same on both: Membership required (No), Money-back period (30 days).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Gymshark scores higher overall: 9.1 vs 8.9.
- Price from is lower at Gymshark: $16 vs $999.
- Membership per month is lower at Gymshark: $0 vs $11.99 to $19.99.
- Support channels: only Bowflex offers Phone.
- Products: only Bowflex offers Treadmill, Exercise bike, Cross trainer.
- Markets: only Gymshark offers GB, CA, AU.
Our verdict on each
Bowflex
Bowflex suits buyers in the US who want a single large machine covered for a long time rather than a monthly app commitment. Entry price sits at $999, warranty cover is lifetime, and no membership is required to use the hardware.
Gymshark
Gymshark suits strength buyers who want kit owned outright rather than a plan they must keep paying. Equipment starts at $16 with a monthly membership of $0, though the strength range and support on email and help centre send cardio shoppers and phone-first buyers elsewhere.
Score breakdown
| Area | Bowflex | Gymshark |
|---|---|---|
| Cost | 8.6Entry price of $999 ranks 50 of 71, mid table, with membership not required. | 9.6HigherA $16 entry point and a $0 monthly figure mean the first buy and the ongoing cost both stay small. |
| Offer | 9.1HigherLifetime warranty ranks 1 of 44, plus treadmill, exercise bike and cross trainer. | 8.7Strength only under strength, with 30 day returns, 30 days money back and free delivery past $75. |
| Trust | Not confirmed | 8.6Registered as Gymshark Limited in GB and trading since 2012, with after-sales handled on email and help centre. |
How they place
| Ranking | Bowflex | Gymshark |
|---|---|---|
| Home gym and strength equipment | 5 of 90 | 3 of 90 |
| Activewear and gym clothing | 7 of 193 | 4 of 193 |
Licences and countries
| Country | Bowflex | Gymshark |
|---|---|---|
| Headquarters | United States | United Kingdom |
By the numbers
| Fact | Bowflex | Gymshark |
|---|---|---|
| Price from | $999 | $16 |
| Membership per month | $11.99 to $19.99 | $0 |
| Money-back period | 30 days | 30 days |
What we checked
Bowflex
- bowflex.com: 13 facts, checked September 30, 2026
Gymshark
- gymshark.com: 9 facts, checked September 30, 2026
- support.gymshark.com: 2 facts, checked September 30, 2026
Every fact side by side
| Fact | Bowflex | Gymshark |
|---|---|---|
| Products | Treadmill, Exercise bike, Cross trainer, Strength, Home gymCovers more | Strength |
| Legal entity | Johnson Health Tech Trading, Inc. | Gymshark Limited |
| Headquarters | United States | United Kingdom |
| Founded | Not confirmed | 2012 |
| Support channels | Phone, Email, Help centreCovers more | Email, Help centre |
Sports gear
| Fact | Bowflex | Gymshark |
|---|---|---|
| Return window | 30 days | 30 days |
| Lifetime warranty | No | Not confirmed |
| Repair service | Yes | Not confirmed |
| Free delivery threshold | Not confirmed | $75 |
| Brand or store | Brand | Brand |
Where each stands against the rest
| Fact | Bowflex | Gymshark | Median |
|---|---|---|---|
| Price from | $999above the median | $16lowest quarter | $699 |
| Membership per month | $11.99 to $19.99above the median | $0at the median | $0 |
| Warranty | Lifetimehighest quarter | Not confirmed | 3 years |
| Maximum user weight (kg) | 170at the median | Not confirmed | 170 |
| Screen size (in) | 22above the median | 0below the median | 9 |
| Money-back period | 30 daysat the median | 30 daysat the median | 30 days |
Median across 54 listed brands.
Pros and cons
Bowflex
Pros
- Warranty lifetime cover ranks 1 of 44 in the data, ahead of every brand measured on that measure.
- Membership is not required to buy a machine, so the $999 entry price is the whole hardware cost.
- A 30 day money back window gives room to try the machine in a real room.
Cons
- The membership is the only recurring charge, at $11.99 to $19.99 a month, and entry price ranks 50 of 71 in the data.
- The Xtreme home gym carries no lifetime warranty.
- Shipping lists US only, so the range does not reach buyers outside that market.
Gymshark
Pros
- Entry cost sits at $16 with a monthly membership of $0, which keeps a starting purchase small.
- A membership is not required, so equipment is owned outright with no plan to renew or cancel.
- A 30 days return window and a 30 days money back window give time to try heavy pieces at home.
Cons
- Support runs on email and help centre only, so a damaged frame or a stuck order is handled in writing.
- The listed screen size is 0 in, so no machine carries a display or guided sessions.
- Only strength equipment is listed, against cross trainer, rower and strength at Teeter, so a full room can mean buying from a second brand.
Who each suits
Bowflex
Who it suits
- Buyers in the US who want a single machine with a long warranty and no app commitment.
- People who would rather pay $999 up front than hold a subscription for years.
- Households with tight storage, since the treadmill folds away after a session.
Who should look elsewhere
- DeerRun, if you want a rower alongside treadmills, bikes and strength gear.
- LifeFitness, if you want cross-trainers covered by the same brand as your cardio and strength gear.
- Anyone buying outside US, where Bowflex does not ship.
Gymshark
Who it suits
- Strength buyers who want to own kit outright and pay nothing each month.
- Shoppers in the GB, US and CA markets who want a 30 day window to test a heavy piece.
- New lifters buying a single piece at $16 rather than a full rack at once.
Who should look elsewhere
- Cardio buyers: Concept2 lists rower, exercise bike and strength, so rowers and exercise bikes sit elsewhere.
- Recovery and mobility shoppers: Rollga lists recovery and strength.
- Buyers who want one brand for the whole room: Teeter lists cross trainer, rower and strength, a wider spread than strength alone.
Current offers
Country by country
| Country | Bowflex | Gymshark |
|---|---|---|
| United States | Yes | No |
Questions about each
Bowflex
How much does a Bowflex treadmill cost?+
The treadmill starts at $999. That is a purchase price paid outright, not a monthly payment, and nothing else has to be bought to use the machine. Optional streaming classes sit on a separate monthly tier at $11.99 to $19.99 a month.
Do I need a Bowflex membership to use the machine?+
Membership is not required, which means the treadmill, bike or home gym works from the day it is delivered. The paid tier at $11.99 to $19.99 a month covers streaming classes and app content only, and machine functions do not depend on it.
Gymshark
How much does Gymshark strength equipment cost?+
Strength equipment starts at $16, which marks the cheaper end of the range rather than a finished setup. The monthly membership is $0, so buying kit does not open a recurring charge. A rack, bench and loaded bar will cost more than that entry figure, and the range listed is strength only.
Is there a membership or subscription fee?+
A membership is not required, and the monthly membership figure is $0. There is no plan to sign up for and nothing to cancel afterwards. You pay the product price at checkout, and because nothing recurs there is also no renewal price to budget for later, which suits a single purchase.