Updated October 1, 2026 · ThriveCue Editorial Team
Altas Strength vs Bowflex
What sets them apart
| Compare |  Altas Strength |  Bowflex |
|---|---|---|
| Price from | $1,399 | $999Lower |
| Membership per month | $0Lower | $11.99 to $19.99 |
| Warranty | 3 years to lifetime | Lifetime |
| Money-back period | 7 days | 30 daysHigher |
| Markets | CA, USCovers more | US |
| Maximum user weight (kg) | Not confirmed | 170 |
| Screen size (in) | Not confirmed | 22 |
Same on both: Membership required (No), Foldable models (Yes).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Bowflex scores higher overall: 8.9 vs 8.8.
- Price from is lower at Bowflex: $999 vs $1,399.
- Membership per month is lower at Altas Strength: $0 vs $11.99 to $19.99.
- Money-back period is higher at Bowflex: 30 days vs 7 days.
- Support channels: only Altas Strength offers Chat.
- Altas Strength is available in 1 more country.
- Products: only Bowflex offers Cross trainer.
- Markets: only Altas Strength offers CA.
Our verdict on each
Altas Strength
Altas Strength suits buyers in CA and US who want a complete home setup without a subscription, at an entry price of $1,399 and a free membership month of $0. The trade-off is a narrower catalogue than Academy, plus warranty cover that varies by component.
Bowflex
Bowflex suits buyers in the US who want a single large machine covered for a long time rather than a monthly app commitment. Entry price sits at $999, warranty cover is lifetime, and no membership is required to use the hardware.
Score breakdown
| Area | Altas Strength | Bowflex |
|---|---|---|
| Cost | 9.0HigherMembership month is free at $0 and no membership is required, though entry price of $1,399 sits mid table. | 8.6Entry price of $999 ranks 50 of 71, mid table, with membership not required. |
| Offer | 8.9Money back window of 7 days and foldable designs, with warranty of 3 to lifetime on parts. | 9.1HigherLifetime warranty ranks 1 of 44, plus treadmill, exercise bike and cross trainer. |
| Trust | 8.3Support on email, chat and phone from a company founded in 2017 under ALTAS STRENGTH INC.. | Not confirmed |
Where they rank in our lists
| Ranking | Altas Strength | Bowflex |
|---|---|---|
| Treadmills | 2 of 43 | 4 of 43 |
| Exercise bikes and rowers | 2 of 50 | 4 of 50 |
| Home gym and strength equipment | 2 of 90 | 5 of 90 |
Choosing between them
Pick Altas Strength if cost, membership per month, and markets matter most.
Pick Bowflex if price from and money-back period matter most.
Where each is licensed and available
| Country | Altas Strength | Bowflex |
|---|---|---|
| Headquarters | Canada | United States |
Available in 1 country for both. Additional countries for Altas Strength: 1.
Where these facts come from
Altas Strength
- altasstrength.com: 12 facts, checked September 30, 2026
Bowflex
- bowflex.com: 13 facts, checked September 30, 2026
Every fact side by side
| Fact | Altas Strength | Bowflex |
|---|---|---|
| Products | Treadmill, Exercise bike, Strength, Home gym | Treadmill, Exercise bike, Cross trainer, Strength, Home gymCovers more |
| Legal entity | ALTAS STRENGTH INC. | Johnson Health Tech Trading, Inc. |
| Headquarters | Canada | United States |
| Founded | 2017 | Not confirmed |
| Support channels | Email, Chat, Phone, Help centreCovers more | Phone, Email, Help centre |
Sports gear
| Fact | Altas Strength | Bowflex |
|---|---|---|
| Return window | Not confirmed | 30 days |
| Lifetime warranty | Not confirmed | No |
| Repair service | Not confirmed | Yes |
| Brand or store | Not confirmed | Brand |
Where each stands against the rest
| Fact | Altas Strength | Bowflex | Median |
|---|---|---|---|
| Price from | $1,399above the median | $999above the median | $699 |
| Membership per month | $0at the median | $11.99 to $19.99above the median | $0 |
| Warranty | 3 years to lifetimehighest quarter | Lifetimehighest quarter | 3 |
| Maximum user weight (kg) | Not confirmed | 170at the median | 170 |
| Screen size (in) | Not confirmed | 22above the median | 9 |
| Money-back period | 7 dayslowest quarter | 30 daysat the median | 30 days |
Median across 54 listed brands.
Pros and cons
Altas Strength
Pros
- Membership is not required, so hardware is bought outright with a free membership month of $0
- Spans treadmill, exercise bike and strength under one brand
- Money back window of 7 days eases the entry decision
Cons
- Catalogue is narrower than Academy, which also covers treadmill, exercise bike and rower
- Warranty cover runs 3 years to lifetime, so the weakest parts carry the shortest term
- Rowers and cross-trainers are not among its product types (treadmill, exercise bike and strength), unlike treadmill, exercise bike and rower and treadmill, exercise bike and rower, which both list them
Bowflex
Pros
- Warranty lifetime cover ranks 1 of 44 in the data, ahead of every brand measured on that measure.
- Membership is not required to buy a machine, so the $999 entry price is the whole hardware cost.
- A 30 day money back window gives room to try the machine in a real room.
Cons
- The membership is the only recurring charge, at $11.99 to $19.99 a month, and entry price ranks 50 of 71 in the data.
- The Xtreme home gym carries no lifetime warranty.
- Shipping lists US only, so the range does not reach buyers outside that market.
Who each suits
Altas Strength
Who it suits
- Households building a multi-category setup with treadmills, bikes, strength and home gyms
- Buyers in CA and US who refuse a recurring membership fee
- Anyone with a plan to add equipment over time
Who should look elsewhere
- Shoppers who want rows or cross-trainers, where Academy leads
- Buyers needing recovery and massage tools, listed for treadmill, exercise bike and rower
Bowflex
Who it suits
- Buyers in the US who want a single machine with a long warranty and no app commitment.
- People who would rather pay $999 up front than hold a subscription for years.
- Households with tight storage, since the treadmill folds away after a session.
Who should look elsewhere
- DeerRun, if you want a rower alongside treadmills, bikes and strength gear.
- LifeFitness, if you want cross-trainers covered by the same brand as your cardio and strength gear.
- Anyone buying outside US, where Bowflex does not ship.
Current offers
Altas Strength
Current offer
Discount code
Up to 20% off for newsletter subscribers: Up to 20% off
Subscribe to the Altas Strength newsletter; site banner states offers are not valid with other offers, discounts, promotions or vouchers unless otherwise stated
Source, checked September 30, 2026
Country by country
| Country | Altas Strength | Bowflex |
|---|---|---|
| Canada | Yes | No |
| United States | Yes | Yes |
Questions about each
Altas Strength
How much does Altas Strength equipment cost?+
Equipment is bought outright with prices starting at $1,399. There is no subscription and no ongoing fee attached to the machines, so the purchase price is the whole cost. Budgets should treat $1,399 as the entry point rather than a typical spend, since treadmills and larger strength units sit above it.
Is there a membership fee with Altas Strength?+
No. Membership is not required for any of the machines, and the monthly membership cost is $0. This puts the brand at position 1 of 59 brands in our data, which is why the running cost argument favours it.
Bowflex
How much does a Bowflex treadmill cost?+
The treadmill starts at $999. That is a purchase price paid outright, not a monthly payment, and nothing else has to be bought to use the machine. Optional streaming classes sit on a separate monthly tier at $11.99 to $19.99 a month.
Do I need a Bowflex membership to use the machine?+
Membership is not required, which means the treadmill, bike or home gym works from the day it is delivered. The paid tier at $11.99 to $19.99 a month covers streaming classes and app content only, and machine functions do not depend on it.