Updated October 1, 2026 · ThriveCue Editorial Team
Top vitamins and multivitamins compared
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| # | Brand | Score | Key facts | Actions |
|---|---|---|---|---|
| 1 | HerbsProTop pick First Order, 15% Off on Mobile App: 15% off first order | 9.0/10 |
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| 2 | Diabetes Store | Not rated |
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| 3 | MaximumSlim | 9.1/10 |
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| 4 | Nu Image Medical | 9.0/10 |
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| 5 | Shed Supplements | 8.9/10 |
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| 6 | BioProphyl 5 EUR voucher for next order after newsletter signup | 9.2/10 |
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| 7 | Ecosupplements | Not rated | ReviewCompareVisit | |
| 8 | BiltRx | 9.0/10 |
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| 9 | WeightWorld | 9.3/10 |
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| 10 | Therapy G 10% off first order for newsletter subscribers | 9.2/10 |
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| 11 | HIVITAL | 8.9/10 |
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| 12 | Dr. Wilson's | 9.0/10 |
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| 13 | KoRo 5% off next order for newsletter signup | 9.1/10 |
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| 14 | Nuun 20% off your first order | 9.5/10 |
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| 15 | Protein Works | 9.4/10 |
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| 16 | Check My Body Health | 9.2/10 |
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| 17 | Myprotein | 9.2/10 |
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| 18 | Provestra | 8.9/10 |
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| 19 | AG1 40% off first month plus free welcome kit and extras: 40%+ off first month: AG1 (worth EUR 87) + Welcome Kit (EUR 28) + Vitamin D3+K2 (EUR 26) + 5 Travel Packs (EUR 15) = EUR 156 value for EUR 87 | 8.8/10 |
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| 20 | Daily Harvest | 8.8/10 |
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| 21 | Legion Save 50% and free shipping on first order: 50% off plus free shipping on first order | 8.8/10 |
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| 22 | Seed Complimentary DS-01 Welcome Kit with first order: Reusable glass jar and glass travel vial free with first order | 8.8/10 |
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| 23 | Numan 50% off first order on supplements: 50% off first purchase (Testosterone Support and other supplements from £28.00 reduced to £14.00 per bottle) | 8.7/10 |
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| 24 | Transparent Labs | 8.7/10 |
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| 25 | HealthPost | Not rated |
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| 26 | iHerb | Not rated |
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| 27 | OLIVE YOUNG | Not rated |
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| 28 | RespectHealth | Not rated | ReviewCompareVisit | |
| 29 | Vita-World | Not rated | ReviewCompareVisit | |
| 30 | Vitaturbo VitaTurbo sells vitamins and sports-nutrition products. | Not rated | ReviewCompareVisit | |
| 31 | Xandro Lab Xandro Lab formulates targeted supplements for long-term performance, from cellular support to daily foundations. The Daily Foundations range includes Magnesium Glycinate, Vitamin D3+K2 and Essential+ Vitamins, alongside formulas such as Sleep On and Neuro X. Its shipping policy lists delivery to Singapore, Hong Kong, Malaysia, the USA, Canada, the United Kingdom and Australia. | Not rated |
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| 32 | Tradecart Trading Tradecart Trading is a Canadian online retailer of vitamins and supplements, health and fitness products, personal care, groceries and pet care. Prices are in Canadian dollars. The site lists same day shipping on select products. | Not rated |
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| 33 | Natural Health Practice Natural Health Practice sells natural supplements for women, with programmes for menopause, bone health, fertility, stress and general health. Products include Omega 3 Support, Vitamin C Support, Vitamin D3 Support, Advanced Probiotic Support and Advanced Sleep Support. Prices are in pounds, with free UK delivery on orders of 60 pounds and over. | Not rated |
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| 34 | Advanced Nutrition Programme Advanced Nutrition Programme sells vitamin supplements for healthy skin. | Not rated |
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| 35 | GIMMY GIMMY is a Belgian brand of vitamin gummies developed with pharmacists. The range includes Focus, Deep Sleep, No Stress, Energy, Multivit and Immunity gummies. | Not rated |
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| 36 | Doppelherz Doppelherz is a German health brand selling supplements and vitamins for adults, plus some over-the-counter medicines. Its Polish site runs an official online shop. | Not rated |
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| 37 | Simply Supplements Simply Supplements is an online supplement retailer with sites for the UK, Spain and Germany. It sells vitamins, minerals and plant extracts made in the UK and holds B Corp certification. | Not rated |
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| 38 | ZanduCare ZanduCare is the online shop of the Zandu Ayurvedic brand, owned by Emami Limited. It sells Ayurvedic medicines and supplements for digestion, energy, weight management and more. | Not rated |
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| 39 | Tillskottsbolaget Tillskottsbolaget is a Swedish online shop for dietary supplements, protein and pre-workout from known brands. It offers free shipping options over 700 SEK and delivery in 1 to 3 working days. | Not rated |
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| 40 | Health Supplements Australia Health Supplements Australia sells vitamins, minerals, probiotics and daily nutrition online with Australia-wide delivery. | Not rated |
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| 41 | Vitaminler Vitaminler is a Turkish online vitamin store selling supplements in categories such as vitamins A, B, C, D, E, K and multivitamins. | Not rated |
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| 42 | Kapiva Kapiva offers modern Ayurvedic nutrition products with natural ingredients and supplements online. | Not rated |
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| 43 | Cytoplan Cytoplan is a UK company selling natural vitamin, mineral and nutritional supplements, trading for over 30 years. | Not rated |
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| 44 | Blackmores Blackmores is an Australian manufacturer and distributor of vitamins, minerals and nutritional supplements. | Not rated |
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| 45 | Gesund24h Gesund24h is a German shop for natural health products, vital nutrients and dietary supplements for people and pets. | Not rated |
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| 46 | RawPowders RawPowders is a German shop for natural dietary supplements. | Not rated |
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| 47 | Vitable Vitable sells personalised daily vitamin packs where customers pay only for the vitamins they select. Its vitamins are made in a TGA-licensed facility. | Not rated |
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| 48 | Sonjas Apotek Sonjas Apotek is an online shop for premium dietary supplements in Swedish, shipping to Sweden, Denmark, Finland and Norway. | Not rated |
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| 49 | Vitamiinikeskus Suomen Vitamiinikeskus is a Finnish seller of dietary supplements, with a quiz that suggests supplements to suit the customer. | Not rated |
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| 50 | The Beauty Chef Inner beauty supplements and powders, with ranges for gut health, collagen, hair, skin and nails, and stress and sleep support. | Not rated |
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| 51 | SANUSq FR Premium liposomal vitamins and natural health supplements for France. | Not rated |
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| 52 | Herbafit Sells dietary supplements direct from the manufacturer, produced in Germany. | Not rated |
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| 53 | Nutrapie Czech maker of food supplements that combine science-backed ingredients and natural extracts in capsules without unnecessary additives. | Not rated |
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| 54 | Vittalogy Spanish seller of premium natural supplements for people and pets, vegan and free of additives. | Not rated |
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| 55 | Vitalco French seller of dietary supplements and natural health products including multivitamins and vitamin D, with free delivery. | Not rated |
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| 56 | Activastore Online shop selling natural food supplements made in France. | Not rated |
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| 57 | myBrainCo Australian brand of practitioner-formulated nutrition and wellness supplements for brain health and performance. | Not rated |
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| 58 | Dietetica Ferrer Spanish online herbalist selling natural supplements, including essential fatty acids. | Not rated |
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| 59 | Nat&Form French brand selling natural and organic food supplements, including products it makes itself. | Not rated |
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| 60 | Puravida Brazilian health and nutrition supplement brand offering proteins, collagen, creatine, omega-3 and multivitamins. | Not rated |
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| 61 | Kräuterhaus Kräuterhaus Sanct Bernhard sells food supplements and natural body care products direct from the manufacturer. | Not rated |
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| 62 | BestMe Spanish supplement brand with formulas for mental clarity, energy, sleep, stress, digestion, longevity and vitamins and minerals. | Not rated |
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| 63 | Wellbeing Nutrition Indian supplement brand selling vitamins and minerals, multivitamins, omega-3, collagen, electrolytes and whey and plant protein. | Not rated |
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| 64 | TrueBasics Indian wellness brand selling vitamins and supplements such as omega 3, multivitamin, biotin and collagen, plus a clean protein range. | Not rated |
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| 65 | VitAdvice Online shop for vitamins and supplements with delivery across Europe and plastic-free packaging. | Not rated |
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| 66 | Aurox Health Online store for dietary supplements by health concern, including collagen, glucosamine, brain health, digestion and immunity. | Not rated |
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| 67 | HK Vitals Indian supplement brand for skin and hair with collagen, biotin, omega-3, multivitamin and glutathione products. | Not rated |
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| 68 | Super Naturista Mexican online store for natural supplements with free shipping across Mexico above a minimum order. | Not rated |
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| 69 | Neuherbs Indian nutrition brand selling omega, multivitamin, collagen, probiotic and Ayurvedic supplements such as ashwagandha and shilajit. | Not rated |
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| 70 | Herbal-store.cz Czech online shop for natural supplements, herbal teas, superfoods and adaptogens. | Not rated |
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| 71 | PerfectBody Dutch supplement maker producing its own range since 1999, with products for prostate, sleep, energy and joints. | Not rated |
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| 72 | Nutrivian Dutch web shop for supplements such as curcuma. | Not rated |
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| 73 | AOR Canadian supplement maker Advanced Orthomolecular Research, with products by health area including sleep, stress and energy, in capsule, powder, softgel and other formats. | Not rated |
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| 74 | Elite Supps Australian online supplement store selling nutritional supplements from multiple brands. | Not rated |
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| 75 | Life NO Norwegian health food chain with shops and an online store covering vitamins, probiotics, sleep products, skincare and supplements. | Not rated |
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| 76 | Nested Naturals Natural supplements made with honest ingredients. | Not rated |
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| 77 | Polskie Centrum Kolagenu Polish online store for Colway collagen supplements and collagen cosmetics. | Not rated |
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| 78 | Jamieson Vitamins Canadian vitamin brand selling multivitamins, vitamins, minerals and herbal supplements. | Not rated |
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| 79 | Global Healing Supplement brand with products organised by health goal, including daily foundations, gut and digestion, immune support and sleep, stress and mood. | Not rated |
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| 80 | Omegavia Fish oil supplement brand (now VitaEsynce) selling high-purity TG-form omega-3 products with IFOS five-star quality testing. | Not rated |
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| 81 | Jakobs Apotek Swedish online shop for health food, supplements, vitamins and minerals from many known brands, shipped within 1-3 working days. | Not rated |
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| 82 | Kinohimitsu SG Collagen drinks, hair, eye and joint supplements, men's and women's wellness and daily nutrition products. | Not rated |
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| 83 | Prostazen Sells Prostazen, a dietary supplement formula positioned for prostate health support. | Not rated | ReviewCompareVisit | |
| 84 | Meiriki Japan Hong Kong-based health food brand selling nutritional supplements such as Platinum DHA, Agaricus Premier and Bilberry Extract. | Not rated |
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| 85 | Naturando Italian brand of natural remedies and food supplements for digestion, joints, weight control, stress and cholesterol. | Not rated |
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| 86 | Pure Nutrition Indian online shop for nutrition products including cold-pressed oils, protein and aminos, and supplements grouped by health goals such as weight, immunity and sleep. | Not rated |
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| 87 | Nveda Online store for ayurvedic and nutritional supplements in India, stating AYUSH and GMP certification. | Not rated |
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| 88 | Vitamio Dietary supplements from leading brands delivered within the EU, with ranges including vitamins and minerals, omega oils and probiotics. | Not rated |
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| 89 | Krishna Ayurved Krishna Ayurved is an online health and wellness store at krishnaayurved.com selling ayurvedic supplements. | Not rated | ReviewCompareVisit | |
| 90 | Vita Essence Vita Essence is an online supplement shop at vitaessence.pt selling vitamins and food supplements. | Not rated | ReviewCompareVisit | |
| 91 | Wai Yuen Tong Wai Yuen Tong is an online retailer at wyteshop.com selling health supplements and vitamins. | Not rated |
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| 92 | VitaZita VitaZita is an online retailer at vitazita.com selling vitamins and dietary supplements. | Not rated |
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| 93 | Dr. Berg Dr. Berg is an online retailer at shop.drberg.com selling nutritional supplements and health products. | Not rated |
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| 94 | Trico Hair Italy Italian shop for hair supplements and treatments, including the All in One supplement with Serenoa repens and 24 natural ingredients. | Not rated |
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| 95 | Biotan Biotan Betakaroten is a Norwegian-made dietary supplement with natural beta-carotene, evening primrose oil, vitamin A and copper that contribute to normal skin pigmentation. | Not rated |
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| 96 | Fitomarket Marketplace from Evalar selling vitamins, dietary supplements, sports nutrition and eco cosmetics. | Not rated |
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| 97 | Simply Supplements ES Simply Supplements ES is a Spanish supplements store at simplysupplements.es. | Not rated |
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| 98 | Nature's Way Alive Nature's Way Alive sells daily multivitamins for men and women made from fruit and vegetable powders and extracts. | Not rated |
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| 99 | Geberich Geberich sells Swiss made dietary food supplements grouped by health area, including immune support, heart and lung health, eye and ear wellness and weight management. | Not rated |
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| 100 | Aldous Bio PT Plastic-free food supplements store for Portugal with free shipping on orders over 59 EUR. | Not rated |
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| 101 | The Arctic Pure Finnish online store established in 2004 selling Nordic vitamins, supplements, fatty acids and superfoods with worldwide shipping. | Not rated |
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| 102 | AVEA Longevity supplements formulated with longevity experts, with ranges for energy and focus, gut health, sleep, joint care and skin. | Not rated | ReviewCompareVisit | |
| 103 | Dechuang Taiwanese health supplement brand founded together with physicians, selling products such as fish oil, vitamin C and B complex. | Not rated |
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| 104 | Green idea Czech online shop selling food supplements, herbal tinctures and capsules, vitamins and minerals, sports nutrition and natural cosmetics. | Not rated |
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| 105 | Labify Polish producer of food supplements for women, men, athletes and seniors, with product series, sets and a subscription option. | Not rated |
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| 106 | LAC Taiwan health supplement brand and online store with its own lines such as Full-Cal, J.PROTEC, LeanCut and Probiotic Complex. | Not rated |
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| 107 | Nature Heart German supplement brand selling lab-tested vitamin D3 and K2 drops, magnesium, omega-3, collagen and bundles. | Not rated |
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| 108 | Naturecan IE Irish Naturecan store selling vitamins, longevity supplements and CBD products. | Not rated |
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| 109 | Naturecan PT Portuguese Naturecan store selling vitamins and minerals, longevity supplements and CBD oil. | Not rated |
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| 110 | Next Level PL Polish online shop for dietary supplements, vitamins, minerals, protein supplements and sports gear, with shipping within 24 hours. | Not rated |
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| 111 | Omegor IT Italian omega-3 supplement brand selling EPA and DHA fish oil and krill capsules. | Not rated |
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| 112 | TAIZAKU Taiwanese men's health supplement brand selling fish oil, B-complex and other dietary supplements, with products described as lab tested. | Not rated |
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| 113 | Zerean Five daily gummy formulas combining functional mushrooms or botanicals for joints, liver, menopause, skin, hair and nails, and sleep, shipped worldwide. | Not rated | ReviewCompareVisit | |
| 114 | WeightWorld DK Danish online shop for food supplements such as magnesium citrate, marine collagen, probiotics, turmeric and CoQ10 capsules. | Not rated |
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| 115 | WeightWorld FI WeightWorld FI is a Finnish-language online store selling dietary supplements, vitamins and minerals, with ranges such as collagen, ashwagandha, turmeric, creatine and weight management products. | Not rated |
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| 116 | Pique Life Pique Life sells wellness supplements, minerals and botanicals, including marine collagen peptides, matcha, electrolyte drink mixes and a liposomal vitamin C, with subscription bundles. | Not rated |
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| 117 | Golden Tree IT Online shop for dietary supplements, with ranges for weight management, hormonal balance, beauty and general health. Products include collagen, probiotic, magnesium and omega-3 supplements. | Not rated | ReviewCompareVisit | |
| 118 | Herbafit NO Online shop for food supplements and body care from Herbafit B.V., sold as capsules, tablets, gel and cream and made in Germany. The shipping page offers delivery to Norway among many countries. | Not rated | ReviewCompareVisit |
About Top vitamins and multivitamins compared
Vitamins and multivitamins is a category where the sticker price is a poor guide. A low entry price can carry a high price per serving, and a high entry price can include a wide range, a long guarantee and a meaningful subscription discount. What readers weigh here is the cost of the first order against the cost of renewing it, how much the plan actually covers, and where the brand can ship. This ranking covers 142 brands in vitamins and multivitamins, scored on cost, offer and trust. Entry prices across the category start as low as €2.26 and reach €105.24, with a median of €30.69, so the range is wide enough that brand choice matters more than it might look. Per serving, the median is €1.01 against a top quartile of €1.66. The main trade-off in this ranking is between paying more once for a longer guarantee and a broader range, or paying less at entry and more per serving later.
How we picked
Every brand here is scored on three things, and the weights are not even. Cost carries 40%, the offer weight carries 40% and trust carries 20%, so two thirds of the score sits on price and what you get for it. Cost is the entry price and the price per serving, which is what decides a subscription over time. Offer looks at the money back window, the subscription discount and the support channels a customer can actually reach. Trust leans on certifications, third-party testing, how long the company has traded and the range of product types offered. Prices are taken from the brand's own product and cart pages, guarantees from the published terms and returns pages, and certifications from the company about pages. Money back periods are read as written, so a shorter window is treated as a shorter promise rather than a different kind of promise. Market coverage is read as published, so a single market is counted as a single market. Partners are listed first regardless of score, and everyone after that follows the score order.
How we rankWhat to look for
- Read the entry price and the per serving cost apart
- The median entry price in this ranking is €30.69, with a lower quartile of €19.25 and an upper quartile of €43.84. A low first payment tells you little about a subscription that renews every month, which is why the per serving figure deserves equal weight in this comparison.
- Check the per serving figure against the category norm
- The middle of this ranking sits at €1.01 a serving, rising to €1.66 at the upper end and falling to €0.01 at the cheapest. Anything near the top of that range costs a noticeable amount more over a year of daily use, so this ranking weighs the per serving figure as heavily as the entry price.
- Look at the money back window as a trust signal
- Guarantee periods across the site run from 0 days to 100, with 30 at the midpoint. A longer window in this ranking means a longer trial before you commit, which matters most for higher per serving formulas bought on subscription.
- Check for independent testing and certification
- 84.5% of brands in this ranking say their products are third-party tested, and 61.3% hold GMP certification. Only 12% hold NSF and 2.7% carry USP, so treat either as a differentiator in this ranking.
- See whether the subscription discount offsets the cost
- A subscription discount only matters if it lasts, so check the recurring figure against the entry price in this ranking. A brand with a higher first payment can be cheaper over a year once the discount applies, which is why the subscription terms sit in the same score as cost.
- Confirm the brand ships to you
- Support reach is broad in this category, with 95.7% of brands offering email and 84.1% running a help centre, though live chat reaches fewer at 29.7%. Market coverage in this ranking varies far more, so check that a brand ships to your country before comparing prices at all.
Frequently asked questions
Which vitamin brand in this ranking has the longest money back window?+
Life Extension, with 365 days, sits far ahead of ProSolution Plus and TestRX, which both offer 67 days. Apotek Hjartat, DocMorris and apodiscounter share the shortest window at 14 days, and Nuun sits in between at 60 days.
Which of these brands is the cheapest to try first?+
On entry price, DocMorris starts at €2.99 with a serving cost of €0.10. apodiscounter follows at €5.89, then Nature Made at $3.23. The brands at the top of this ranking both start at $69, so the higher renewal figures elsewhere matter more than the first payment.
Do I have to pay for delivery with these vitamin brands?+
Across this ranking, 100% of the brands deliver free, while 0% charge for it. That share is high enough that delivery rarely separates these options, so the price you pay per serving carries more weight in the comparison.
Which of these brands are third-party tested?+
84.5% of the brands in this ranking say their products are third-party tested, close to the site-wide figure of 85.6%. Among the ten listed, ProSolution Plus, Life Extension, Nature Made, Nuun and Body Attack make that claim. Separately, 61.3% of brands here hold GMP certification and 26.7% hold organic.
Which brand has the lowest price per serving?+
Nature Made, at $0.11 a serving, comes out ahead of DocMorris at €0.10 and Life Extension at $0.32. For context, the middle of this ranking sits at €1.01 a serving and the upper end at €1.66, so the cheapest options here are well below the typical figure.
Do I need an app or a paid consultation to order?+
Not for the products in this ranking, since 100% of the brands need an app to order and 0 sell a licensed service. Consultations in this category are free at the midpoint of €0, with the upper end at €38.87, so the spend goes on the products themselves.
Top vitamins and multivitamins compared by country
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Related by the facts
The data behind this ranking
| Metric | Value | Sample |
|---|---|---|
| Services: online-gp | 71.4 % | 14 |
| Services: prescriptions | 78.6 % | 14 |
| Services: pharmacy | 71.4 % | 14 |
| Services: weight-loss | 78.6 % | 14 |
| Services: hair-loss | 78.6 % | 14 |
| Services: sexual-health | 85.7 % | 14 |
| Services: skin | 64.3 % | 14 |