Updated September 30, 2026

What is Store or brand?

In short

Whether a name makes its own products or sells many other makers' products.

Store or brand records whether a name makes its own products or sells other makers' products as well. A brand controls its own materials, pricing and warranty. A store carries several labels and runs one checkout, delivery and returns policy for all of them. Academy, Adept Knives and AktivWinter are each listed as a store, a store and a store, so the name you search is not always the maker. All Ball Pro and Alo Yoga are listed as a brand and a brand.

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