Updated September 30, 2026

What is Headquarters?

In short

The country where a brand keeps its head office, which shapes who it serves and how it sells.

The head office is the registered base a company operates from, and it often tells you who the seller really is. AG1 operates its European terms and conditions from IE, while Academy is registered in US. Adday Wellness is based in GB. A brand domiciled outside your own country may add duty or use a third-party service, so the headquarters country is worth checking next to delivery terms.

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