On.com review
Updated September 30, 2026 · ThriveCue Editorial Team · Facts checked September 30, 2026
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Our verdict
On.com suits runners and hikers who want road, trail and hiking boots from a single brand rather than separate shops. The running-shoes field it competes in spans €8.76 to €2,385.95 around a median of €64.02, and On.com's support runs on chat and help centre.
Key facts
Apps and profiles
- Elsewhere
- WikidataWikipediaLinkedInXstrava.com
Pros and cons
Pros
- The range covers road, trail and hiking boots, so a road runner and a trail runner can buy from the same brand instead of separate shops.
- It is the closest match to Academy's road and hiking boots, with a trail line added to the road and hiking shoes, so hikers and runners share one catalogue.
- Support is written rather than spoken: chat and help centre keeps sizing and delivery answers on record, and a help centre is the channel offered by 100% of brands in the running-shoes ranking.
- Fit is comparable across the field: regular widths lead at 90%, with wide at 30% and extra wide at 20%, so a size found on one brand can be matched on others.
Cons
- Support runs on chat and help centre only, and phone stays a mainstream option in the running-shoes ranking at 57.1%, so buyers who prefer to talk cannot.
- road, trail and hiking boots stops at road, trail and hiking boots, leaving out the racing shoes that Sportwerk and Decathlon both list (road, racing and trail, road, trail and racing).
- The catalogue is narrower than Sportwerk's, which also carries spikes (road, racing and trail), so a racer shopping for a spike shoe loses a comparison point.
Who it suits
- Road runners who also trail, since road, trail and hiking boots covers both under the same brand.
- Hikers who want running and hiking shoes in one place, a mix On.com covers (road, trail and hiking boots) and Academy also lists (road and hiking boots).
- Shoppers who prefer written answers, since chat and help centre keeps a record and a help centre is the most common channel in the running-shoes ranking at 100%.
Who should look elsewhere
- Spike and racing buyers: Sportwerk lists racing and spikes (road, racing and trail) alongside road and trail, which On.com's road, trail and hiking boots does not carry.
- Racers who want trail and race-day shoes in one basket: Decathlon covers road, trail and racing (road, trail and racing), while On.com's road, trail and hiking boots stops before racing.
- Buyers who would rather phone: On.com runs on chat and help centre, and 57.1% of brands in the running-shoes ranking offer a phone line.
Who runs it
On.com is sold by On AG, a company registered in Switzerland. Support comes through chat and help centre, so a question goes to a chat window or the help centre rather than down a phone line. Written support means the answer to a sizing or delivery question stays on record, which is useful once a parcel is already moving.
How On.com compares
Frequently asked questions
How much do On.com shoes cost?+
Shoe prices in this category are quoted per pair. In the running-shoes ranking the range runs from €8.76 at the cheapest end to €2,385.95 at the dearest, with a median of €64.02. Across every brand on the site the median price from is €46.85.
What does On.com actually sell?+
On.com lists road, trail and hiking boots, which covers a running shopper and a hiking shopper in the same catalogue. Sportwerk goes wider with road, racing and trail, Decathlon pairs road and trail with racing (road, trail and racing), and Academy sits closest with road and hiking boots, though it has no trail line of its own.
Can I send On.com shoes back if they do not fit?+
Return windows across the comparison sit at 30 at the median, and the site-wide median is 30, so a standard month is the norm. Free returns are offered by 84.6% of brands, while worn returns stay rare at 11.1%. Try a pair indoors before it goes on a run.
Does On.com have phone or email support?+
On.com runs on chat and help centre, so questions go to a chat window or the help centre. In the running-shoes ranking, 100% of brands list a help centre and 57.1% list a phone line, so calling is not an option here even though plenty of rivals offer it.
Does On.com offer narrow and wide sizes?+
Fit ranges across the site are dominated by regular widths, offered by 90% of brands, while wide sits at 30% and extra wide at 20%. The running-shoes ranking shows the same pattern with 88.9%. Wider feet buyers should check the size list model by model before ordering.
Who is behind On.com and where is it based?+
The seller is On AG, a company registered in Switzerland. Support sits with that same company through chat and help centre, so a sizing or delivery question is answered by the company behind the shoes rather than another seller. Chat suits quick questions, while the help centre suits anything needing a longer answer.
Is On.com only for road running?+
Not quite. The trail and hiking lines sit alongside the road shoes, since road, trail and hiking boots covers each of them, so the brand serves road running, trail running and hill walking rather than a single discipline. The trade-off is depth, because Sportwerk and Decathlon both add racing (road, racing and trail, road, trail and racing), giving racers more to compare.
How does On.com fit against Academy and Decathlon?+
Academy is the closest match, carrying road and hiking boots against On.com's road, trail and hiking boots, so a hiking buyer has a second place to compare. Decathlon adds racing to road and trail with road, trail and racing. Sportwerk lists road, racing and trail, the broadest range, and the only brand here that includes spikes.
Sources
- on.com/en-lv checked September 30, 2026
Backs: Headquarters, Legal entity, Products, Support channels
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Compiled from 1 source page, checked September 30, 2026. We did not open an account.
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