Updated October 14, 2026 · ThriveCue Editorial Team
Myprotein vs Vital Proteins
Myprotein vs Vital Proteins: the differences
| Compare |  Myprotein |  Vital Proteins |
|---|---|---|
| Price from | £32.99 | $29.99 |
| Price per serving | £1.10 | $2.31 |
| Protein per serving (g) | 22 to 23Higher | 20 |
| Third-party tested | YesHas it | No |
| Certifications | Informed sport | Nsf, Gmp |
| Flavours (flavours) | 40Higher | 1 |
| Markets | GB, AL, AD, GI, GP, GG, IS, JE, LI, MK, MQ, MD, ME, SM, CH, AO, AR, BD, BO, BW, BF, KH, CL, CO, CR, CI, EC, EG, GH, HK, IL, JP, JO, KZ, KE, KR, KG, MY, MU, MC, MA, NP, NG, PK, PA, PH, RE, RW, PM, SN, SG, ZA, LK, TW, TZ, TT, TN, UG, UY, UZ | US |
| Subscription discount | Not confirmed | 15% |
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Key differences
- Myprotein scores higher overall: 9.2 vs 9.0.
- Protein per serving (g) is higher at Myprotein: 22 to 23 vs 20.
- Third-party tested: only Myprotein.
- Flavours (flavours) is higher at Myprotein: 40 vs 1.
- Certifications: only Myprotein offers Informed sport.
- Certifications: only Vital Proteins offers Nsf, Gmp.
- Founded is lower at Myprotein: 2004 vs 2013.
- Myprotein is available in 59 more countries.
- Products: only Myprotein offers Whey protein, Plant protein, Creatine.
- Products: only Vital Proteins offers Collagen, Greens, Probiotics.
Our verdict on each
Myprotein
Myprotein suits anyone stacking protein into a routine across a wide catalogue at a low cost per scoop. Its Impact Whey range sells at £1.10 per serving with 22 to 23 g of protein, and delivery reaches GB, AL and AD.
Vital Proteins
Vital Proteins suits anyone who wants a collagen-led range from a young US brand now owned by a large food group, and who will pay more per serving than most rivals for the same shelf space. It scores 9 overall, with a 68 place on starting price across the brands we price.
Score breakdown
| Area | Myprotein | Vital Proteins |
|---|---|---|
| Cost | 9.2HigherPrice per serving sits at £1.10, ranking 10 of 46 brands compared. | 8.7Entry price of $29.99 ranks 68 of 157, but $2.31 per serving drops it to 100. |
| Offer | 9.5HigherThe catalogue runs to whey protein, plant protein and creatine types, with 40 flavours on the Impact Whey range. | 9.0A subscription discount of 15% and 30 days for returns, on a range limited to collagen, greens and probiotics. |
| Trust | 8.7The Impact Whey range is Informed Sport certified and third-party tested, run by THG Nutrition Limited. | 9.3Highernsf and gmp and a named legal entity, Nestlé HealthCare Nutrition, Inc. dba Vital Proteins, offset by a third-party tested answer of no. |
What we checked
Myprotein
- myprotein.com: 12 facts, checked September 30, 2026
Vital Proteins
- vitalproteins.com: 13 facts, checked September 30, 2026
How they place
| Ranking | Myprotein | Vital Proteins |
|---|---|---|
| Gut health, greens and collagen | 20 of 172 | 23 of 172 |
| Protein powders | 9 of 111 | 10 of 111 |
| Creatine, pre-workout and electrolytes | 10 of 93 | 11 of 93 |
Every fact side by side
| Fact | Myprotein | Vital Proteins |
|---|---|---|
| Products | Whey protein, Plant protein, Creatine, Pre workout, Electrolytes, Meal replacement, Protein bars, Mass gainer | Collagen, Greens, Probiotics |
| Legal entity | THG Nutrition Limited | Nestlé HealthCare Nutrition, Inc. dba Vital Proteins |
| Headquarters | United Kingdom | United States |
| Founded | 2004Lower | 2013 |
| Support channels | Email, Phone, Chat, Help centre | Email, Phone, Chat, Help centre |
Supplements
| Fact | Myprotein | Vital Proteins |
|---|---|---|
| Diets | Vegan, Vegetarian, Gluten free | Gluten free, Keto |
| Money-back period | 30 days | 30 days |
Where each stands against the rest
| Fact | Myprotein | Vital Proteins | Median |
|---|---|---|---|
| Protein per serving (g) | 22 to 23at the median | 20lowest quarter | 23 |
| Flavours (flavours) | 40highest quarter | 1lowest quarter | 4.5 |
| Subscription discount | Not confirmed | 15%below the median | 18.45% |
Median across 52 listed brands.
Pros and cons
Myprotein
Pros
- Price per serving of £1.10 puts it at 10 of 46 brands on cost per scoop, the strongest ranking in the set.
- The catalogue covers whey protein, plant protein and creatine, so creatine, pre-workout, electrolytes and meal replacement sit in the same basket as protein.
- The Impact Whey range carries 40 flavours, which cuts the odds of a repeat order going to waste.
Cons
- Entry price of £32.99 ranks 44 of 66 brands, so the headline figure is not the cheapest on the market.
- The range is certified to Informed Sport only, with no organic or GMP certification listed, while 24.8% of brands compared carry organic.
- Protein per serving of 22 to 23 g sits just under the 24 median across protein powder brands.
Vital Proteins
Pros
- Certifications are on the record: nsf and gmp covers its manufacturing standards.
- Support runs on email, phone and chat, so help is reachable by more than one route.
- Returns are straightforward with 30 days on the money-back window.
Cons
- The third-party tested answer is no, and the certifications on record, nsf and gmp, cover manufacturing standards instead.
- The range is narrow at collagen, greens and probiotics, where DocMorris carries multivitamins, vitamins minerals and omega 3 and Apotek Hjartat carries multivitamins, vitamins minerals and omega 3.
- The collagen range lists 1 flavour, which limits choice for anyone sensitive to taste.
Who each suits
Myprotein
Who it suits
- Lifters and everyday gym users who want a low cost per scoop and many flavours to choose from
- Vegan, vegetarian and gluten-free shoppers who want protein and creatine in the same order
- Anyone based in one of the GB, AL and AD listed delivery markets
Who should look elsewhere
- HUM Nutrition shoppers who only want plant protein and creatine in a small range
- Myvitamins shoppers looking for a vitamins and minerals range alongside performance products
- Body Attack shoppers who want the lowest entry price on a whey tub
Vital Proteins
Who it suits
- US buyers who want collagen, greens and probiotics under one brand name
- People who prioritise certification and a clear returns window over the lowest per serving cost
- Shoppers who want a young company with a named parent behind it
Who should look elsewhere
- Buyers who want a wide vitamin and mineral range, where DocMorris and Apotek Hjartat both cover far more categories
- Anyone who needs independent batch testing on the label
- Shoppers outside the US looking for a local market
Current offers
Vital Proteins
Current offer
Discount code
15% off first order for newsletter signup: 15%
Sign up for the newsletter to receive 15% off the first order
Source, checked September 30, 2026
Country by country
| Country | Myprotein | Vital Proteins |
|---|---|---|
| Albania | Yes | No |
| Andorra | Yes | No |
| Angola | Yes | No |
| Argentina | Yes | No |
| Bangladesh | Yes | No |
| Bolivia | Yes | No |
| Botswana | Yes | No |
| Burkina Faso | Yes | No |
8 of 61 countries where either is available.
Questions about each
Myprotein
How much does Myprotein protein cost per serving?+
The Impact Whey range works out at £1.10 per serving, and each serving carries 22 to 23 g of protein. On cost per scoop that places Myprotein at 10 of 46 brands compared, which is the figure to watch if you order regularly.
Is the entry price on Myprotein the cheapest?+
The range starts at £32.99, and on that headline figure Myprotein ranks 44 of 66 brands compared. Cheaper entry prices exist in this category, so the first order is not where Myprotein leads. Its strength is the per serving cost that follows.
Vital Proteins
How much does Vital Proteins cost to start?+
The entry price is $29.99, taken from the collagen peptides rather than from a bundle. Once you are ordering, the number that matters is $2.31 per serving. There is no membership needed to reach either figure.
Does a Vital Proteins subscription cost less?+
Yes, a subscription takes 15% off the ongoing cost. That discount applies for as long as you keep the subscription running, so the renewal price is lower than the one-off price but still recurring. Cancel and the one-off $2.31 per serving applies instead.