Huel review
Updated September 30, 2026 · ThriveCue Editorial Team · Facts checked September 30, 2026
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Our verdict
Huel suits readers who want a broad supplement and shake range on a single subscription rather than pill-only products. Black Edition starts at €39 and carries 40 g of protein per serving, which sits above the leanest brands in this lineup.
Key facts
- Best for
- A wide supplement and protein range under a single subscription.
- Price from
- €39 (Source, checked September 30, 2026)
- Price per serving
- €2.29 (Source, checked September 30, 2026)
- Subscription discount
- 15% (Source, checked September 30, 2026)
- Certifications
- B-corp (Source, checked September 30, 2026)
- Money-back period
- 14 days (Source, checked September 30, 2026)
- Markets
- AT, BE, BG, HR, EE, FI, FR, DE, GR, IE, IT, LV, LT, LU, NL, PT, RO, SK, SI, ES, GB (Source, checked September 30, 2026)
- Legal entity
- Huel Limited (Source, checked September 30, 2026)
- Headquarters
- United Kingdom (Source, checked September 30, 2026)
- Founded
- 2015 (Source, checked September 30, 2026)
- Support channels
- Email, Help-centre, Community (Source, checked September 30, 2026)
- Products
- Multivitamins, Vitamins minerals, Greens
- Diets
- Vegan, Gluten free, Halal, Kosher
- Official website
- huel.com
Sports nutrition
- Price from
- €39 (Source, checked September 30, 2026)
- Price per serving
- €2.29 (Source, checked September 30, 2026)
- Protein per serving (g)
- 40 (Source, checked September 30, 2026)
- Certifications
- B-corp (Source, checked September 30, 2026)
- Flavours (flavours)
- 10 (Source, checked September 30, 2026)
- Subscription discount
- 15% (Source, checked September 30, 2026)
- Markets
- AT, BE, BG, HR, EE, FI, FR, DE, GR, IE, IT, LV, LT, LU, NL, PT, RO, SK, SI, ES, GB (Source, checked September 30, 2026)
- Legal entity
- Huel Limited (Source, checked September 30, 2026)
- Headquarters
- United Kingdom (Source, checked September 30, 2026)
- Founded
- 2015 (Source, checked September 30, 2026)
- Support channels
- Email, Help-centre, Community (Source, checked September 30, 2026)
- Products
- Multivitamins, Vitamins minerals, Greens
Apps and profiles
Pros and cons
Pros
- The range covers multivitamins, vitamins minerals and greens, wider than ProSolution Plus and TestRX at vitamins minerals and vitamins minerals.
- Black Edition packs 40 g of protein into a serving, above the 27.5 higher end of the typical band on the site.
- Subscription orders take 15% off, and the 14 days money-back window softens an opening order.
- Huel Black Edition is made for vegan, gluten free and halal shoppers, including halal and kosher buyers, and 10 flavours give the shake side room to vary.
- The b corp certification adds an outside check on a company founded in 2015.
Cons
- At €2.29 a serving, Huel sits above the typical €1.17 per serving across brands, and it ranks 106 of 121 on that measure.
- Entry pricing of €39 places Huel at 103 of 157 brands on price from, so it is not a budget shelf.
- Support runs on email, help centre and community, with no phone line or live chat listed.
- Delivery is limited to AT, BE and BG, leaving buyers elsewhere without a route.
Who it suits
- Shoppers who want vitamins, minerals and greens alongside a protein shake: Huel covers multivitamins, vitamins minerals and greens and Black Edition carries 40 g of protein per serving.
- Plant-based, halal and kosher buyers, since the range is built for vegan, gluten free and halal.
- Subscription shoppers who value 15% off and a 14 days money-back window more than a single purchase from ProSolution Plus or TestRX.
Who should look elsewhere
- Pill-only shoppers: ProSolution Plus and TestRX list vitamins minerals and vitamins minerals, a simpler shelf for a single product.
- Buyers chasing niche categories: DocMorris spans multivitamins, vitamins minerals and omega 3, covering omega-3, probiotics, collagen, sleep and stress support, electrolytes and nootropics beyond Huel's multivitamins, vitamins minerals and greens.
Prices
Huel Black Edition carries the pricing that matters here. Entry pricing starts at €39 for a pouch, and a serving works out at €2.29. Those two figures answer different questions: the entry price covers an opening order, while the per serving figure is the one to scale by your own habits if you plan to drink it daily. Neither figure is the cheapest on the market, so readers on a tight budget should compare serving costs across the brands tracked before committing. Renewal cost is a separate matter, set by whether an order runs as a subscription, and those terms sit with the plan features.
How it compares on our data
On price from, Huel ranks 103 of 157 brands ranked. On price per serving it ranks 106 of 121. Both positions sit in the dearer part of their groups, so Huel prices above most of the field on the two measures readers check first, and the per serving position is the weaker of the two, which matters more for anyone drinking it daily. The same pattern carries across the categories tracked, from vitamins and multivitamins through protein powders and meal replacement shakes, so anyone cross-shopping sees a similar spread.
Core features
Two terms shape what a Huel plan really costs over time. Subscription orders take 15% off, and renewals run at that rate, so an entry price is a starting figure rather than the ongoing one. Alongside it sits a 14 days money-back window, which keeps an opening box low risk and lets a buyer judge the range before settling in. Together they make the commitment smaller than a single full price order would suggest, though the saving only holds while the subscription stays active.
The company behind it
The company behind Huel is Huel Limited, based in the United Kingdom and founded in 2015, so buyers are dealing with an established business rather than a new listing. Support runs on email, help centre and community, which are self-serve channels covering email, a help centre and a community. That suits readers whose questions are mostly about orders, flavours and delivery timing, and it is a thinner setup than a phone line would be for anyone who prefers to talk a problem through. The named legal entity and stated founding year give readers something concrete to check before ordering.
How Huel compares
8.7 vs 9.0
8.7 vs 9.1
8.7 vs 9.5
8.7 vs 8.8
8.7 vs 8.9
8.7 vs 8.9
8.7 vs 8.7- 8.7 vs 8.9
8.7 vs 9.2
8.7 vs 9.2
8.7 vs 9.3
8.7 vs 8.9
8.7 vs 9.0
8.7 vs 9.6- 8.7 vs 9.3
8.7 vs 9.2
8.7 vs 9.2- 8.7 vs 9.2
8.7 vs 9.1- 8.7 vs 9.1
8.7 vs 9.1- 8.7 vs 9.1
8.7 vs 9.0- 8.7 vs 9.0
8.7 vs 9.0
8.7 vs 9.0
8.7 vs 8.8
Where Huel is available
- Available
- Austria, Belgium, Bulgaria, Croatia, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Portugal, Romania, Slovakia, Slovenia, Spain, United Kingdom
Countries from the brand (Source, checked September 30, 2026)
Frequently asked questions
What does Huel cost to start?+
Huel Black Edition starts at €39, and a serving works out at €2.29. The entry figure covers the pouch, while the per serving figure is the better guide for anyone drinking it daily. Across the brands tracked, Huel sits at 106 of 121 for price per serving, so it prices toward the dearer end.
Is there a subscription discount, and what do I pay at renewal?+
Subscription orders take 15% off, and renewals run at that rate rather than the entry price. Readers planning to stay past an opening order should compare the discounted rate with €2.29 a serving to see what a month really costs. Huel Black Edition entry pricing of €39 is the starting figure only, which matters for anyone budgeting over a longer window.
What is the money-back window on a Huel order?+
Orders carry a 14 days money-back window, so an opening pouch can be judged without a long commitment. That sits alongside the 15% subscription discount, which is where the real saving lies for anyone staying on the plan. Buyers who only want to taste the range should weigh the window before setting up a subscription.
What kinds of products does Huel sell?+
The range covers multivitamins, vitamins minerals and greens, spanning pill formats and a greens line rather than a single format. That mix is narrower than DocMorris, which lists multivitamins, vitamins minerals and omega 3, and wider than ProSolution Plus or TestRX, which stick to vitamins minerals and vitamins minerals. Huel adds protein through its shakes rather than through the pill range.
How much protein is in a Huel Black Edition serving?+
A Huel Black Edition serving carries 40 g of protein, which is the figure to weigh against €2.29 per serving when comparing protein powders. Across the brands tracked, 27.5 marks the higher end of the typical band, so Huel sits above most. Readers shopping purely for protein on a per serving basis should read both numbers together.
Which diets does Huel suit?+
Huel Black Edition is made for vegan, gluten free and halal shoppers, so vegan and gluten-free diets are covered and halal and kosher options sit alongside them. Those two remain uncommon across the brands tracked, with 9.9% covering halal. Buyers with requirements outside this list have more categories to check at DocMorris.
Where does Huel deliver?+
Delivery runs to AT, BE and BG, and the entry figure of €39 is quoted in euros on the Black Edition pouch. Buyers outside those markets have no Huel route from this range, so it is worth checking before ordering. Inside those markets, the 14 days money-back window gives time to judge an opening order.
How do I get help from Huel?+
Support runs on email, help centre and community, so questions go by email, through the help centre, or into the community. Phone and live chat do not appear among the channels. The company behind the range is Huel Limited, based in the United Kingdom and founded in 2015, and it holds b corp certification.
Sources
- huel.com/collections/greens-superfoods checked September 30, 2026
Backs: Products
“Superfoods & Greens Powders - Huel Daily Greens, Super greens powder, 91 vitamins, minerals & nutrients”
- huel.com/pages/about-us checked September 30, 2026
Backs: Founded
“It was started by Julian Hearn in June 2015”
- huel.com/pages/delivery-questions checked September 30, 2026
Backs: Markets, Money-back period
“Belgium, Netherlands, Luxembourg / Austria, France / Bulgaria, Croatia, Estonia, Finland, Hungary, Latvia, Lithuania, Romania, Slovakia / Italy, Portugal, Slovenia, Spain / Ireland / Greece”
- huel.com/pages/faq checked September 30, 2026
Backs: Support channels
“You can email us at eu@help.huel.com, use our online contact form here or post a message on our forum”
- huel.com/pages/terms-and-conditions checked September 30, 2026
Backs: Legal entity, Headquarters
“The Huel+ Loyalty Program is managed by Huel Limited, a UK company”
- huel.com/pages/why-huel checked September 30, 2026
Backs: Certifications
“Our B Corp certification independently verifies our social and environmental performance against rigorous global standards”
- huel.com/products/huel-black-edition checked September 30, 2026
Backs: Diets, Flavours (flavours), Price from, Price per serving, Protein per serving (g), Subscription discount
“100% vegan, Gluten free; KLBD Kosher Logo, Halal Food Authority (HFA) Halal logo, Coeliac Society Gluten-Free Logo”
Compiled from 7 source pages, checked September 30, 2026. We did not open an account.
What changed
- September 30, 2026: Certifications was vegan, now b-corp
- September 30, 2026: Markets was AT, BE, BG, HR, EE, FI, FR, GR, HU, IE, IT, LV, LT, LU, NL, PT, RO, SI, SK, ES, GB, now AT, BE, BG, HR, EE, FI, FR, DE, GR, IE, IT, LV, LT, LU, NL, PT, RO, SK, SI, ES, GB
- September 30, 2026: Products was plant-protein, meal-replacement, protein-bars, now multivitamins, vitamins-minerals, greens
- September 30, 2026: Support channels was email, chat, help-centre, community, now email, help-centre, community
- September 30, 2026: availability allowed was AT, BE, BG, EE, ES, FI, FR, GB, GR, HR, HU, IE, IT, LT, LU, LV, NL, PT, RO, SI, SK, now AT, BE, BG, DE, EE, ES, FI, FR, GB, GR, HR, IE, IT, LT, LU, LV, NL, PT, RO, SI, SK
- September 30, 2026: axisScores cost was 8.6, now 8.5
- September 30, 2026: axisScores offer was 9.4, now 8.8
- September 30, 2026: axisScores trust was 8.3, now 8.7
- September 30, 2026: promotions was Free Huel Starter Kit with first order (worth 37 EUR), Free t-shirt and free shaker with first subscription, now Free Starter Kit for new customers (worth 37 EUR)
- September 30, 2026: score was 8.9, now 8.7