Apotek Hjartat review

Updated September 30, 2026 · ThriveCue Editorial Team · Facts checked September 30, 2026

We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.

Our verdict

Apotek Hjartat suits shoppers in Sweden who want everyday supplement basics at a low unit cost, with SEK 0.85 per serving and a 14 day money-back window behind the order. The trade-off is range depth, since multivitamins, vitamins minerals and omega 3 leaves out the nootropics DocMorris sells.

Key facts

Best for
Household supplement staples bought in Sweden where the unit cost matters more than a powders or nootropics line.
Price from
SEK 25.50 (Source, checked September 30, 2026)
Price per serving
SEK 0.85 (Source, checked September 30, 2026)
Money-back period
14 days (Source, checked September 30, 2026)
Markets
SE (Source, checked September 30, 2026)
Legal entity
Apotek Hjartat AB (Source, checked September 30, 2026)
Headquarters
Sweden (Source, checked September 30, 2026)
Founded
2009 (Source, checked September 30, 2026)
Support channels
Email, Phone, Chat, Help-centre (Source, checked September 30, 2026)
Products
Multivitamins, Vitamins minerals, Omega 3, Probiotics, Collagen, Sleep stress, Electrolytes
Diets
Vegan, Vegetarian
Official website
apotekhjartat.se

Apps and profiles

Get the app
Google Play
Elsewhere
WikidataXLinkedIn

Pros and cons

Pros

  • Entry price of SEK 25.50 with SEK 0.85 a serving keeps everyday formats affordable for buyers restocking regularly.
  • Range breadth: multivitamins, vitamins minerals and omega 3 covers daily needs under a single seller, wider than ProSolution Plus at vitamins minerals and TestRX at vitamins minerals.
  • A 14 day money-back window takes some risk out of an opening order.
  • Support runs on email, phone and chat, so shoppers can pick a written, spoken or self-serve route instead of a single inbox.
  • Plant-based shoppers are covered, with vegan and vegetarian options recorded for the range.

Cons

  • Range breadth stops short: multivitamins, vitamins minerals and omega 3 leaves out the nootropics and greens that appear in multivitamins, vitamins minerals and omega 3 at DocMorris.
  • The store serves SE only, so buyers in other countries are excluded regardless of how the price compares.
  • Pricing splits in two: SEK 25.50 is the stronger figure, while SEK 0.85 per serving is the softer one, which favours buying the largest pack that will get finished.

Ready to try Apotek Hjartat?

Scored 9.5 / 10 by ThriveCue.

See alternatives

Who it suits

  • Shoppers building a household supplement shelf in Sweden, since multivitamins, vitamins minerals and omega 3 all sit under one seller.
  • Vegan and vegetarian buyers filtering by diet, with vegan and vegetarian options recorded for the range.
  • People who want to ask a question before buying, since support runs on email, phone and chat.

Who should look elsewhere

  • Shoppers after nootropics or greens powders, who will find a wider list at DocMorris: multivitamins, vitamins minerals and omega 3.
  • Buyers outside SE, who need a seller in their own country; DocMorris and the other named alternatives are worth weighing instead.

Where it sits among rivals

Entry price is the headline number. Apotek Hjartat ranks 1 on price from across 157 brands ranked, which puts it at the front of the field on sticker price. On price per serving it ranks 4 across 121 brands, so the measures do not tell quite the same story. Shoppers comparing pack prices will find it near the front, and shoppers dividing a pack by servings will find it strong but not the cheapest by that measure. Which habit matches your own routine decides which number matters, and pack size is where the difference gets decided.

Pricing

SEK 25.50 is the entry price for a pack, and SEK 0.85 is what a single serving works out to. Because the range is priced per product rather than as a plan, renewal pricing does not apply: the checkout figure is the figure paid, and there is no monthly fee to weigh against it. That makes the per-serving number the one to hold steady across sellers, since pack sizes and formats differ. Reading a rival on sticker price alone flatters the brand with the smallest pack.

Who runs it

Apotek Hjartat AB is the legal entity behind the brand, headquartered in Sweden and trading since 2009. An established trading record matters for a shop selling consumables people reorder, since the seller, the product names and the returns all sit with the same company. Support is handled in-house across email, phone and chat, covering written, spoken and self-serve routes, so a shopper can choose the channel that suits the question.

How Apotek Hjartat compares

Where Apotek Hjartat is available

Available
Sweden

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

How much do Apotek Hjartat supplements cost?+

The lowest listed pack is SEK 25.50, and the same product works out at SEK 0.85 for a single serving. That per-serving figure is the fairer number to compare against other sellers, because pack sizes and formats differ. Buy the size you will finish inside the return window rather than the largest on the shelf.

Is there a subscription or renewal charge?+

This range is priced per product, so renewal pricing does not apply. SEK 25.50 is the checkout cost and SEK 0.85 is what each serving works out to. Model repeat purchases rather than a monthly plan, and check the 14 day window before committing to a large pack.

What kinds of supplements does it sell?+

multivitamins, vitamins minerals and omega 3 are all available from this own-brand range, spanning daily vitamins through to sleep and stress formulas and electrolytes. Greens powders and nootropics are not part of that list, which narrows the choice for shoppers who want powders or cognitive formulas rather than everyday capsules and tablets.

Does Apotek Hjartat ship outside Sweden?+

The purchase terms cover SE only, and the headquarters sits in Sweden. Delivery outside that market is not covered by these terms, so buyers elsewhere should start with a seller registered in their own country rather than comparing prices on this one.

Are vegan and vegetarian options available?+

The range records vegan and vegetarian options, so vegan and vegetarian shoppers can narrow the shelf without checking product by product. Diet labelling is stated for the category, which is a useful filter when comparing across sellers, though it is a claim on the product rather than an independent certification.

How do I reach customer service?+

Support runs on email, phone and chat, so a shopper can use email, phone, chat or the help centre depending on the question. Order and delivery matters suit a channel that keeps a written record, while anything about dosing, formats or ingredients is easier to work through live.

What if the product does not suit me?+

A 14 day money-back window sits behind the order, so a pack that turns out to be a poor fit can be sent back. That window is the main safety net here, so check it before ordering a large size at SEK 25.50 and keep the seals intact while deciding.

How does the range compare with DocMorris and ProSolution Plus?+

This range lists multivitamins, vitamins minerals and omega 3, while ProSolution Plus lists only vitamins minerals and TestRX lists vitamins minerals. DocMorris carries the widest list with multivitamins, vitamins minerals and omega 3. That is breadth against price, with SEK 25.50 as the entry figure on this site.

Who runs Apotek Hjartat?+

The legal entity is Apotek Hjartat AB, based in Sweden and trading since 2009. Those details matter for a supplement brand because the seller, the product names and the after-sales contact sit with the same company, and enquiries run through email, phone and chat.

Sources

Compiled from 4 source pages, checked September 30, 2026. We did not open an account.

What changed

  • September 30, 2026: axisScores trust was 9.0, now 9.2
  • September 30, 2026: score was 9.4, now 9.5

Apotek Hjartat

Household supplement staples bought in Sweden where the unit cost matters more than a powders or nootropics line.

9.5/10See alternatives

Your cookie choices

We use necessary cookies to make this site work. With your permission, analytics cookies help us understand usage and marketing cookies support advertising.

You can reject non-essential cookies and still use the site. Change your choices anytime in Cookie settings.

Cookie policy
Cookie settings