AG1 review
Updated September 30, 2026 · ThriveCue Editorial Team · Facts checked September 30, 2026
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Our verdict
AG1 is the pick if you want one sachet covering multivitamins, vitamins minerals and probiotics and will drink it daily, and it is priced for that habit at €2.90 a serving. The third-party testing and informed sport certification carry the trust case, while the price leaves cheaper single-type brands ahead on cost.
Key facts
- Best for
- A single daily powder that stacks vitamins and minerals, probiotics and greens, with third-party testing behind it.
- Price from
- €87 (Source, checked September 30, 2026)
- Price per serving
- €2.90 (Source, checked September 30, 2026)
- Third-party tested
- Yes (Source, checked September 30, 2026)
- Subscription discount
- 40% (Source, checked September 30, 2026)
- Certifications
- Informed-sport (Source, checked September 30, 2026)
- Money-back period
- 30 days (Source, checked September 30, 2026)
- Legal entity
- AG1 EU Enterprise Limited (Source, checked September 30, 2026)
- Headquarters
- Ireland (Source, checked September 30, 2026)
- Founded
- 2010 (Source, checked September 30, 2026)
- Support channels
- Email, Chat, Phone, Help-centre (Source, checked September 30, 2026)
- Products
- Multivitamins, Vitamins minerals, Probiotics, Greens
- Diets
- Vegan, Gluten free
- Official website
- drinkag1.com
Apps and profiles
- Elsewhere
- WikidataLinkedInXTrustpilot
Pros and cons
Pros
- Third-party tested with informed sport certification, so the testing claim comes with a named scheme behind it.
- One product spans multivitamins, vitamins minerals and probiotics, which covers both a multivitamin and a greens need without a second subscription.
- Subscription orders take 40% off, which pulls the €2.90 serving cost down for regular users.
- Support covers email, chat and phone, giving phone and chat routes as well as a help centre.
- vegan and gluten free options serve vegan and gluten-free buyers, and 30 days cover new orders.
Cons
- Entry cost of €87 and a serving price of €2.90 put AG1 near the back of the field on both price measures, at 150 of 157 and 113 of 121.
- The range runs to multivitamins, vitamins minerals and probiotics only, while DocMorris covers multivitamins, vitamins minerals and omega 3, so shoppers wanting omega-3, collagen or a sleep and stress line look elsewhere.
- email, chat and phone is the full support mix, with no clinical service listed, so anyone wanting consultation alongside delivery should check with a clinic instead.
- Only informed sport appears on the certification record, where 53.2% of the brands reviewed carry GMP.
Who it suits
- Buyers who want one daily product spanning multivitamins, vitamins minerals and probiotics rather than a shelf of separate bottles
- People who prioritise third-party testing and informed sport certification over the lowest price per serving
- Subscription shoppers who can use the 40% saving and have budget for €2.90 a serving
Who should look elsewhere
- Shoppers on a tight daily budget, since €2.90 and an entry price of €87 are among the higher figures on the site.
- Anyone needing omega-3, collagen, sleep and stress or electrolyte lines, where DocMorris offers multivitamins, vitamins minerals and omega 3.
- Buyers who want a single-bottle vitamins and minerals product, the only type listed for vitamins minerals and vitamins minerals.
Core features
AG1 puts everything in a single daily sachet rather than a bottle of tablets, and the listed product types are multivitamins, vitamins minerals and probiotics. That means one product covers a multivitamin, a minerals formula, probiotics and greens at the same time, which is the clearest thing separating it from the single-type brands next to it. On the quality side, AG1 is third-party tested, and the certification listed is informed sport. That is a real differentiator in a category where 85.6% of the brands reviewed are third-party tested and 12.8% carry the same scheme. The commercial terms are straightforward. Subscription orders take 40% off, which is the main lever for anyone planning to drink it daily rather than try it once. Buying protection also runs for 30 days, matching the median returns window on ThriveCue at 30 days, so a trial costs little more than one delivery. Dietary needs are covered by vegan and gluten free options, which include vegan and gluten-free formulas. Vegan labelling is common at 76.6% of the brands reviewed, so treat it as expected rather than exceptional, and look instead at the testing and the all-in-one format.
How it compares on our data
Price is where AG1 loses ground. On entry price it sits at 150 of 157 brands ranked, and on price per serving it holds 113 of 121. Both are bottom-of-table positions, and the pattern is consistent: AG1 is priced as a premium daily habit rather than a value sachet. The category medians underline the gap. Across all brands reviewed, the median entry price is €46.85 and the median price per serving is €1.17, against the AG1 figures of €87 and €2.90. In the vitamins and multivitamins ranking the medians are €30.69 and €1.01, so the gap narrows on entry price but holds on the daily figure. What you get for that price is the offer axis, and it is AG1's strongest area. The single sachet covers multivitamins, vitamins minerals and probiotics, and on ThriveCue only 19% of brands are multivitamin focused and 10.5% carry greens. A combined multivitamin and greens product is a smaller field than the headline numbers suggest. Trust sits between the two. Third-party testing with informed sport certification is ahead of the 14.4% of brands that are not tested, and 12.8% of the brands reviewed hold that same scheme. The support setup adds to it, with email, chat and phone against a site where only 33.1% of brands offer chat and 67.5% offer phone.
Prices
The entry price for AG1 is €87, taken from the European shop. That is the figure for a first order, and it places AG1 at 150 of 157 brands on price from, which is the clearest single number in this review. Renewal works differently. The subscription route takes 40% off, so a recurring order costs less than the €87 entry price, and the saving is large enough to matter over a year of daily use. The catch is that the entry price is the number you see first and the subscription price is the one you keep paying, so the honest comparison is the subscription rate over time rather than the launch figure. Per serving, AG1 works out at €2.90. That places it at 113 of 121 brands ranked on the same measure, and the site median is €1.17. The category medians are €1.01 for vitamins and multivitamins and €1.10 for gut health and greens, so AG1 sits above both. For context on the range, entry prices across the site run €2.26 to €3,332.45 and price per serving runs €0.01 to €17.53, with most brands clustering between €24.85 and €112.47. AG1 sits at the expensive end of that band, which is the trade-off readers should weigh against the multivitamins, vitamins minerals and probiotics all-in-one format.
The company behind it
The company behind AG1 is AG1 EU Enterprise Limited, registered in Ireland. Founded in 2010, it is a long-established supplement business rather than a recent entrant, and the European terms and conditions and imprint are both published under the same entity. Customer service runs on email, chat and phone, which covers email, chat, phone and a help centre. That is a broader mix than the site average, where 91.1% of brands offer email, 67.5% offer phone and only 12.5% run a community. A phone line matters for anyone with an active subscription they want to change or cancel. The buys-a-plan, not a-consultation model is worth stating plainly. AG1 sells a product with a 30 days returns window, not a clinical service, and the licence record for the brand names no regulator. Anyone who wants a practitioner involved in the decision should look at a service-based brand instead.
How AG1 compares
8.8 vs 9.0
8.8 vs 9.1
8.8 vs 9.5
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8.8 vs 9.0
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8.8 vs 9.1- 8.8 vs 9.1
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8.8 vs 9.0
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Where AG1 is available
- Available
- Norway, Switzerland
Countries from the brand (Source, checked September 30, 2026)
Frequently asked questions
What does AG1 actually sell?+
AG1 sells one combined sachet rather than separate bottles, and the listed product types are multivitamins, vitamins minerals and probiotics. Diet needs are covered too, with vegan and gluten free options for vegan and gluten-free buyers. That breadth is why the price per serving lands above much of the market.
How much does AG1 cost?+
The entry price is €87, and the subscription route takes 40% off. Cost per serving works out at €2.90, so the daily figure matters more than the headline once you are committed. Both numbers come from the same European shop pages.
Is AG1 third-party tested?+
Yes, AG1 is third-party tested, and the certification listed is informed sport. That scheme is a minority listing on ThriveCue, where 12.8% of brands reviewed hold it. The testing claim is brand-stated rather than regulator-issued, since the licence record shows no named authority.
Can I get a refund?+
Purchase protection runs for 30 days, which matches the median returns window on ThriveCue at 30 days. Support is handled through email, chat and phone, so help is available by phone as well as in writing. Worth noting the window is short relative to a long subscription.
Who runs AG1?+
The legal entity is AG1 EU Enterprise Limited, registered in Ireland, and the company was founded in 2010. That is a long operating record for a supplement brand, with pricing set in euros for the European shop. Terms and conditions are published alongside the imprint.
Is there a one-off option without a subscription?+
You have options. The subscription saving of 40% applies to recurring orders, while single purchases use the entry price of €87. Per-day cost at €2.90 is the figure to compare across brands.
Does AG1 cover other supplement types?+
Fewer options than DocMorris, which lists multivitamins, vitamins minerals and omega 3, or ProSolution Plus and TestRX, which each list vitamins minerals. If you need omega-3, collagen, electrolytes or a dedicated nootropic, AG1 will not cover it and DocMorris is the wider shelf.
Is AG1 suitable for vegan diets?+
Yes. vegan and gluten free covers vegan and gluten-free needs, and AG1 is third-party tested with informed sport certification on the record. Vegan labelling is common on ThriveCue at 76.6% of brands, so this is expected rather than unusual, while the testing claim is the stronger signal.
Sources
- drinkag1.com/en-eu checked September 30, 2026
Backs: Certifications, Diets, Price from, Price per serving, Products, Subscription discount, Third-party tested
“AG1 is certified by both the Cologne List and Informed Sport - two of the most trusted global testing programmes”
- drinkag1.com/en-eu/about-us checked September 30, 2026
Backs: Founded
“Since 2010, AG1 has empowered people to take ownership of their health through science-backed supplements and simple daily rituals”
- drinkag1.com/en-eu/about-us/terms-and-conditions checked September 30, 2026
Backs: Headquarters, Money-back period
“between us, the AG1 EU Enterprise Limited, 2 Grand Canal Square, Grand Canal Dock, Dublin 2, D02A342, Ireland”
- drinkag1.com/en-eu/contact-us/customer-service checked September 30, 2026
Backs: Support channels
“When you reach out to our Customer Service Team by chat, phone or email, you will reach a real person ... Phone | +49 8007234944 | Email | support@drinkag1.com | FAQs”
- drinkag1.com/impressum checked September 30, 2026
Backs: Legal entity
“Site Operator: AG1 EU Enterprise Limited, 2 Grand Canal Square, Grand Canal Dock, Dublin 2, D02A342”
Compiled from 5 source pages, checked September 30, 2026. We did not open an account.
AG1
A single daily powder that stacks vitamins and minerals, probiotics and greens, with third-party testing behind it.