What is Legal entity?

A legal entity is the registered company that stands behind a storefront, read from its imprint rather than the trading name on screen. It matters before a first order, because that company is the one a refund claim reaches. AG1 sells in Europe through AG1 EU Enterprise Limited, and adidas is registered as Adidas AG. Adday Wellness trades as AYMES International Limited, a name that does not match the one on its site, while Academy lists Academy, LTD. Adept Knives shows no second name at all.