Updated October 14, 2026 · ThriveCue Editorial Team
Top vitamins and multivitamins compared
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| # | Brand | Score | Key facts | Actions |
|---|---|---|---|---|
| 31 |  Transparent Labs | 8.7/10 |
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| 32 | HealthPost | Not rated |
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| 33 | iHerb | Not rated |
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| 34 |  OLIVE YOUNG | Not rated |
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| 35 |  PetMed Express | Not rated |
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| 36 |  RespectHealth | Not rated | ReviewCompareVisit | |
| 37 |  Vita-World | Not rated | ReviewCompareVisit | |
| 38 |  NUTRAHARMONY NUTRAHARMONY sells dietary supplements, including multivitamins, vitamins and mineral products, through its online store. | Not rated | ReviewCompareVisit | |
| 39 |  Vitaturbo VitaTurbo sells vitamins and sports-nutrition products. | Not rated | ReviewCompareVisit | |
| 40 |  Xandro Lab Xandro Lab formulates targeted supplements for long-term performance, from cellular support to daily foundations. The Daily Foundations range includes Magnesium Glycinate, Vitamin D3+K2 and Essential+ Vitamins, alongside formulas such as Sleep On and Neuro X. Its shipping policy lists delivery to Singapore, Hong Kong, Malaysia, the USA, Canada, the United Kingdom and Australia. | Not rated |
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About Top vitamins and multivitamins compared
Vitamins and multivitamins is a category where the sticker price is a poor guide. A low entry price can carry a high price per serving, and a high entry price can include a wide range, a long guarantee and a meaningful subscription discount. What readers weigh here is the cost of the first order against the cost of renewing it, how much the plan actually covers, and where the brand can ship. This ranking covers 142 brands in vitamins and multivitamins, scored on cost, offer and trust. Entry prices across the category start as low as €2.26 and reach €105.24, with a median of €30.69, so the range is wide enough that brand choice matters more than it might look. Per serving, the median is €1.01 against a top quartile of €1.66. The main trade-off in this ranking is between paying more once for a longer guarantee and a broader range, or paying less at entry and more per serving later.
How we picked
Every brand here is scored on three things, and the weights are not even. Cost carries 40%, the offer weight carries 40% and trust carries 20%, so two thirds of the score sits on price and what you get for it. Cost is the entry price and the price per serving, which is what decides a subscription over time. Offer looks at the money back window, the subscription discount and the support channels a customer can actually reach. Trust leans on certifications, third-party testing, how long the company has traded and the range of product types offered. Prices are taken from the brand's own product and cart pages, guarantees from the published terms and returns pages, and certifications from the company about pages. Money back periods are read as written, so a shorter window is treated as a shorter promise rather than a different kind of promise. Market coverage is read as published, so a single market is counted as a single market. Partners are listed first regardless of score, and everyone after that follows the score order.
How we rankWhat to look for
- Read the entry price and the per serving cost apart
- The median entry price in this ranking is €30.69, with a lower quartile of €19.25 and an upper quartile of €43.84. A low first payment tells you little about a subscription that renews every month, which is why the per serving figure deserves equal weight in this comparison.
- Check the per serving figure against the category norm
- The middle of this ranking sits at €1.01 a serving, rising to €1.66 at the upper end and falling to €0.01 at the cheapest. Anything near the top of that range costs a noticeable amount more over a year of daily use, so this ranking weighs the per serving figure as heavily as the entry price.
- Look at the money back window as a trust signal
- Guarantee periods across the site run from 0 days to 100, with 30 at the midpoint. A longer window in this ranking means a longer trial before you commit, which matters most for higher per serving formulas bought on subscription.
- Check for independent testing and certification
- 84.5% of brands in this ranking say their products are third-party tested, and 61.3% hold GMP certification. Only 12% hold NSF and 2.7% carry USP, so treat either as a differentiator in this ranking.
- See whether the subscription discount offsets the cost
- A subscription discount only matters if it lasts, so check the recurring figure against the entry price in this ranking. A brand with a higher first payment can be cheaper over a year once the discount applies, which is why the subscription terms sit in the same score as cost.
- Confirm the brand ships to you
- Support reach is broad in this category, with 95.7% of brands offering email and 84.1% running a help centre, though live chat reaches fewer at 29.7%. Market coverage in this ranking varies far more, so check that a brand ships to your country before comparing prices at all.
Frequently asked questions
Which vitamin brand in this ranking has the longest money back window?+
Life Extension, with 365 days, sits far ahead of ProSolution Plus and TestRX, which both offer 67 days. Apotek Hjartat, DocMorris and apodiscounter share the shortest window at 14 days, and Nuun sits in between at 60 days.
Which of these brands is the cheapest to try first?+
On entry price, DocMorris starts at €2.99 with a serving cost of €0.10. apodiscounter follows at €5.89, then Nature Made at $3.23. The brands at the top of this ranking both start at $69, so the higher renewal figures elsewhere matter more than the first payment.
Do I have to pay for delivery with these vitamin brands?+
Across this ranking, 100% of the brands deliver free, while 0% charge for it. That share is high enough that delivery rarely separates these options, so the price you pay per serving carries more weight in the comparison.
Which of these brands are third-party tested?+
84.5% of the brands in this ranking say their products are third-party tested, close to the site-wide figure of 85.6%. Among the ten listed, ProSolution Plus, Life Extension, Nature Made, Nuun and Body Attack make that claim. Separately, 61.3% of brands here hold GMP certification and 26.7% hold organic.
Which brand has the lowest price per serving?+
Nature Made, at $0.11 a serving, comes out ahead of DocMorris at €0.10 and Life Extension at $0.32. For context, the middle of this ranking sits at €1.01 a serving and the upper end at €1.66, so the cheapest options here are well below the typical figure.
Do I need an app or a paid consultation to order?+
Not for the products in this ranking, since 100% of the brands need an app to order and 0 sell a licensed service. Consultations in this category are free at the midpoint of €0, with the upper end at €38.87, so the spend goes on the products themselves.
Top vitamins and multivitamins compared by country
Related by the facts
The data behind this ranking
| Metric | Value | Sample |
|---|---|---|
| Services: online-gp | 71.4 % | 14 |
| Services: prescriptions | 78.6 % | 14 |
| Services: pharmacy | 71.4 % | 14 |
| Services: weight-loss | 78.6 % | 14 |
| Services: hair-loss | 78.6 % | 14 |
| Services: sexual-health | 85.7 % | 14 |
| Services: skin | 64.3 % | 14 |
