Top vitamins and multivitamins compared

About Top vitamins and multivitamins compared

Vitamins and multivitamins is a category where the sticker price is a poor guide. A low entry price can carry a high price per serving, and a high entry price can include a wide range, a long guarantee and a meaningful subscription discount. What readers weigh here is the cost of the first order against the cost of renewing it, how much the plan actually covers, and where the brand can ship. This ranking covers 142 brands in vitamins and multivitamins, scored on cost, offer and trust. Entry prices across the category start as low as €2.26 and reach €105.24, with a median of €30.69, so the range is wide enough that brand choice matters more than it might look. Per serving, the median is €1.01 against a top quartile of €1.66. The main trade-off in this ranking is between paying more once for a longer guarantee and a broader range, or paying less at entry and more per serving later.

How we picked

Every brand here is scored on three things, and the weights are not even. Cost carries 40%, the offer weight carries 40% and trust carries 20%, so two thirds of the score sits on price and what you get for it. Cost is the entry price and the price per serving, which is what decides a subscription over time. Offer looks at the money back window, the subscription discount and the support channels a customer can actually reach. Trust leans on certifications, third-party testing, how long the company has traded and the range of product types offered. Prices are taken from the brand's own product and cart pages, guarantees from the published terms and returns pages, and certifications from the company about pages. Money back periods are read as written, so a shorter window is treated as a shorter promise rather than a different kind of promise. Market coverage is read as published, so a single market is counted as a single market. Partners are listed first regardless of score, and everyone after that follows the score order.

What to look for

Read the entry price and the per serving cost apart

The median entry price in this ranking is €30.69, with a lower quartile of €19.25 and an upper quartile of €43.84. A low first payment tells you little about a subscription that renews every month, which is why the per serving figure deserves equal weight in this comparison.

Check the per serving figure against the category norm

The middle of this ranking sits at €1.01 a serving, rising to €1.66 at the upper end and falling to €0.01 at the cheapest. Anything near the top of that range costs a noticeable amount more over a year of daily use, so this ranking weighs the per serving figure as heavily as the entry price.

Look at the money back window as a trust signal

Guarantee periods across the site run from 0 days to 100, with 30 at the midpoint. A longer window in this ranking means a longer trial before you commit, which matters most for higher per serving formulas bought on subscription.

Check for independent testing and certification

84.5% of brands in this ranking say their products are third-party tested, and 61.3% hold GMP certification. Only 12% hold NSF and 2.7% carry USP, so treat either as a differentiator in this ranking.

See whether the subscription discount offsets the cost

A subscription discount only matters if it lasts, so check the recurring figure against the entry price in this ranking. A brand with a higher first payment can be cheaper over a year once the discount applies, which is why the subscription terms sit in the same score as cost.

Confirm the brand ships to you

Support reach is broad in this category, with 95.7% of brands offering email and 84.1% running a help centre, though live chat reaches fewer at 29.7%. Market coverage in this ranking varies far more, so check that a brand ships to your country before comparing prices at all.

Frequently asked questions

Top vitamins and multivitamins compared by country

• Australia
• Canada
• France
• Germany
• Italy
• Netherlands
• Spain
• United Kingdom
• United States

The data behind this ranking

All data and the CSV